Vision - Mission - Values Statement

SD Vision:

SD's vision is to become a leading company in producing and supplying high-quality, educational, and safe wooden toys and products for children in Vietnam.

SD aims to become a trusted brand recognized for its diverse, innovative wooden products that provide an excellent experience for children.

SD Mission:

SD's mission is to provide children with safe, high-quality wooden toys and products that contribute to their comprehensive physical, intellectual, creative thinking, and social skills development, accompanying them in their self-discovery and future orientation.

SD is committed to using sustainable wood materials and implementing environmentally friendly production processes. We ensure a safe, healthy, and respectful working environment for all employees.

SD Values Statement:

  • Quality: SD is committed to ensuring products meet international standards such as CE and EN71, using well-treated wood and non-toxic paints.
  • Education: SD provides educational toys that encourage imagination and cognitive development.
  • Dedication: SD offers convenient services and a diverse range of products to meet customer needs and preferences.
  • Sustainability: SD uses legally sourced wood and renewable energy from solar power, applying environmentally friendly technologies to minimize social impact and contribute to a greener future.
  • Creativity: SD constantly seeks new and innovative designs to enhance product quality and inspire children with new products that are annually registered for industrial design protection.
  • Responsibility: SD supports the local community, practices fair business, adheres to labor conventions and social certifications like BSCI, and engages in ethical activities while respecting intellectual property rights in all fields.

By upholding these values, SD aims to make a lasting and meaningful impact on the lives of children, customers, employees, and the world we live in.